Magento is one of the best e-commerce platforms because of its customizability and power. For retailers, it is a go-to platform. Several enterprise sites, including Ford, American Express, and others, use Magento.
If you want to use this powerful platform, make sure to configure it appropriately. You have to create an SEO-friendly URL and correctly configure meta descriptions and page titles for the best results. It is significant to use headings accurately. In this process, Magento SEO with Impressive Digital can be profitable.
Moreover, allow search engines to index and crawl your sites. SEO will help you to optimize the speed of your Magento store.
Magento SEO refers to unique adjustments to this platform. Fortunately, Magento has amazing SEO features, such as redirect pages, sitemap.xml, and robots.txt files. You have to avoid some important problems, such as duplicate content from wrong canonical tags, shortage of blogging functionality, and faceted navigation. Here are some recommendations to improve SEO for this powerful platform.
1. SEO-Friendly URL
For Magento, you have to use SEO friendly URL structure. See the sample structure for different pages. Your product URL should not be either too long or too short. If your URL contains the exact product name then it has a better chance of have higher search results. An unnecessary lengthy URL doesn’t necessarily provide you with a better ranking.
- Product Page: website.com/category-subcategory/product-name/
- Sub-category page: website.com/category/sub-category/
- Category page: website.com/category/
For a large product catalog, you can choose a flat URL structure where URLs can be like: website.com/product-name/. To do this, go to stores – configuration – catalog – search engine optimization and setting. Make sure to use categories path for URLs of product to “No” and use “Yes” for canonical link meta tag. In this way, you can avoid index bloating by ensuring product pages are accessible through a URL. Here are some important settings for optimal URL structure:
- Famous Search Terms: Enable
- Suffix Product URL: Remove the .html
- Suffix Category URL: Remove the .html
- Permanent Redirect for all URLs for Key Changed: Enable
- Separator for Page Title: –
- Meta Tag Canonical Link for all Products: Yes
Make sure to access the search engine optimization tab to allow rewrites for a web server. In this way, you can remove the index.php part from URLs. It proves beneficial to create readable and cleaner URLs. As a result, it will be easy for you to migrate your site to different e-commerce platforms.
2. Meta Tags Optimization
Meta tags, including meta descriptions and title tags, can impact your click-through price and search engine rankings. For this reason, you have to optimize meta tags to increase the chances of high ranking in search engines. Don’t forget to do keyword research. You can use various tools to find out trending keywords that you can include in your meta tags. Optimization of meta tags can bring huge search results.
If you want to create SEO-friendly titles, keep them between 50 and 60 characters in length. Moreover, it should contain the main keyword of the page. When creating meta descriptions, keep them between 50 and 160 characters. Do not forget to include your primary keyword.
3. Product Descriptions
Nowadays, businesses prefer to sell products through e-commerce platforms instead of manufacturing them. They purchase these products from manufacturers and wholesalers. If you want to get the attention of target customers, make sure to create a unique product description instead of using an old one. Using attractive pictures and short and informative product description is a key factor for attracting customers attraction. You can include your keywords related to products in the description section.
Product pages should contain valuable content. Remember, Google will rank pages that offer significant value to customers. If you want a high ranking of your product pages in SERPs, make sure to create a unique description for each product.