If there is one thing that says everything about your business without even saying a word, it’s the right logo. But what is the “right” logo? And what makes a wrong logo? Well, the right logo is a design that indicates feelings of pride, trust, excellence, integrity, relatability, and honor and all those qualities on which you have your firm belief.
Take the example of Gatorade energy drink (though it is not a small business, at some point it was). The ideal-red energy sign piercing through the letter G automatically sends a vibe that it is some kind of an energy drink. Apart from that, the logo makes it clear that creativity, uniqueness, and something simple that anyone can understand is what Gatorade is all about.
Enough about Gatorade; let’s talk about your business. You might argue that thousands of global businesses have or started from very bad logos, but they still succeeded. Yes, that is true. So, maybe you shouldn’t focus that much on a logo and move on with a not-giving-it-much-thought one.
1. The Logo Is a Symbol of Everything Your Business Does
We see a logo, and we already know what the company does that is called success. The logo is going to a symbol of everything your business is involved in. It further represents the success of the partnership between a graphic designer and the company’s owner which is something people don’t think creates an impact on customers, but it does. The whole creative-commercial fulfillment that a logo represents is briefly talked about within customers’ circle.
A logo is not only a visual depiction but is also a great attention-seeker (that’s a good thing for a business). Your current and potential customers relate your whole business with just a logo they won’t read your Our Mission and About Us on your website but they will definitely give your business their attention if your logo is appealing.
2. A Logo is Recognition Opportunity for Your Business
According to one of the best logo design company, a logo is the most effective branding tool for a business especially if the business is in its initiation stage. If your logo design is capable of conveying the message you are trying to send, it can easily create a unique identity in the most impressive way. It would build a strong persona for your business.
Since the logo appears on nearly everything related to the business, such as website, business cards, stationery, leaflets, etc., it has a wide presence. Consequently, it takes only a couple of visits for your audience to associate your business with your logo. Therefore, it is important to make is aesthetic and appealing as possible. Nobody wants to see an average, inconspicuous design printed as the philosophy of the business. Naturally, logo stays with your business and keeps being a recognition tool for your business.
3. A Logo Is a Cost-Effective Marketing Tool
If you think that an ideal logo is going to be costly for your new business, you are probably not thinking about it clearly. This cannot be stressed enough: a perfect logo can be made without having to spend a whole lot of money.
In fact, a perfect logo is straightforward, defining, clear, and concise with limited colors (not more than two) and limited pieces. However, one thing is important: it should be unique. It should never look like that you have ripped off someone else’s logo (even of your inspiration did come from some other logo).
If you use your logo to define just what you intend to and not make it extremely junky and full (which you should not do), you won’t need a lot of money to get a professional designer to create your logo.
An average logo design cost is around $90 to $150 (for starters), and once you spend this money, you own the rights of the logo for the rest of your business’s life. That is one heck of a cost-effective deal. What’s more, if you increase your budget a little more and even spend double that amount, you are still getting a better and more cost-effective deal than having no or very poorly-designed logo.
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4. Right Logo Prevents from Having the Wrong Logo
Focus on getting a perfect logo design, and you will automatically be prevented from having a bad one. That can be done if you clearly communicate your philosophy and idea to the designer and then let him do his job. The end result which would be your actual logo should be something that you both agree on.
You do not need the “wrong” logo, so avoid the following mistakes.
- Too bright
- Too loud
- Too funky
- Too many colors
- It only makes sense to you
- Not straightforward
- Not precise
- Has too many words
- Has too many images
- Is not what your customers would want
The best way to test your logo is by putting it up on a trial basis and have your friends, family, and close customers review it. If they all are not 5/5, come up with something better. That way, you would be able to make your logo about the audience’s perspective and what your audience likes to associate your business with.
It is possible that you are done with your logo and think, “Oh, I forgot to add this.” In that case, just let it be. If your audience is satisfied, you should be too. Constant upgrading indicates uncertainty and irresponsibility within the business, and you don’t want that. Good luck.