How to Become an Influencer (Full-Time)
Influencers are the leading social media marketing force in 2020. From in-depth product reviews to giveaways and contests promotion, their Instagram feeds are swamped with sponsored content.
If you want to turn your passion into a lucrative influencer career, now is the perfect time to tap into the infinite pool of influencer possibility. However, with this much money in the game, the competition is insane, and it can get overwhelming in the beginning to try to cut through all the noise.
But don’t worry, we’ve got just the strategy for you. Read on to find out how to become a full-time influencer in 2020.
Pick a lane
Or a niche, if you will. We’re sure you don’t have to think this one through, as you probably have a natural knack for a specific niche. It’s super important to stick with what you know and what you are talented for and not get swayed by what’s popular.
Let’s say you’re passionate about natural skincare. Trying to incorporate unethical makeup in the mix just for the hype that surrounds them is, well, wrong, to say the least. You’re risking your credibility and your ideal, targeted audience who supported you for your values.
Grow your followers
Speaking of the audience, it’s time to learn how to increase it without compromising the quality.
There are many ways to grow your follower base, and all of them include strategic and targeted campaigns. To attract your ideal audience, you first have to have a clear definition of who they are. It’s always a good idea to research your competition. You can learn a lot about your ideal buyer persona by analyzing your competition’s most active followers.
Next up, you can start following them, engage in conversations, and create specific content to attract their attention.
Or, if you’re short on time, you can hire an organic Instagram growth service to do the job for you. They will scan Instagram for your ideal audience and turn them into your loyal followers.
Only when you acquire a substantial amount of engaging audience can you expect to land those awesome brand deals.
Prioritize consistent quality
To beat the tricky Instagram algorithm and create expectancy with your audience, it’s best to post frequently. You can create a content calendar to be sure never to miss a post. Additionally, this will help you plan for major holidays and dates in advance.
Of course, any content won’t suffice. It takes a ton of work to get the attention of the demanding Instagram audience. Mediocre content won’t stop them from scrolling down. You have to seriously invest in high-quality content, and learn a thing or two about editing, to make sure you’re delivering top-notch quality.
Even with all of the research, you can’t always meet your audience’s expectations each time.
Here’s where the useful analytics come into play. But don’t worry, you don’t have to invest in popular tools for this. A simple Instagram Insights will do just fine. You just have to switch to a business account, if you haven’t already, and you’re good to go.
Insights will help you get a decent amount of info on your followers and post analytics. This way, you’ll learn what works best and optimize your content calendar accordingly.
Now that you’ve done a great job on our profile and content, it’s time to get on some brands’ radar. If you haven’t already gotten any interesting collab opportunities, why not create one yourself?
- Research brands that share your vision and reach out to them, offering a collaboration.
- Be sure to make the email short and sweet, but still present yourself and your audience.
- List out your metrics, such as the number of followers and your engagement stats.
- Let them know why you think you’re the perfect match. They would be thrilled to learn you’ve made an effort to really get to know the brand and that it’s not just another template outreach email.
Of course, sometimes, it still won’t work for several reasons, even with all of the prepping. But that’s just part of the influencer job. Don’t let this discourage you from always striving to do your best. Sooner or later, the right collabs will start popping up, as long as you keep up the good work.