Google is always updating and developing new algorithms to provide solutions to customer queries quickly. The first page of search engine results undergoes various changes. The blue links SERP are no longer used as the page is enriched with new ways and elements to display information.
The website owner should track, adapt, and analyze the online strategies to stay in the competition. With SERP API, the complete overview of the Google search engine result page has changed. Among its usual features, it has included some advanced features to help the small and big businesses.
You can find various elements on a search result page from nearby shops to images or factual information. If you want your business to influence the search results, make sure you read, and utilize the essential features of SERP API.
Four SERP API Features Every Business Should Benefit From
By taking a closer look at the SERP API features, you can understand how they can help your business. Additionally, you will discover the tips to get featured.
1. Local Pack
Local Pack Shows three local results by displaying the name, contact number, ratings, and address. Whenever a user searches local-related queries, the Local Pack appears.
How Your Business Get Benefit From Local Pack?
When people search for local companies, they mostly require the essential details, including contact number, opening hours, etc. If you have listed your company in the Local Pack, the users can directly contact you without any issues.
After August 2015, Google started showing three-pack instead of seven-pack to improve the user experience on mobile devices. With fewer listings on the Google search result page, the competition is tough. However, if you manage to appear on the result page, your business will get more attention.
How To Get Featured?
You can follow the following steps to get featured on the local Pack:
- Optimizing your website’s content for local search
- Make sure your business is listed in the local directories.
- Optimize and create a Google My Business Page
WhatsMySerp SERP API offers you extensive Local SEO support that includes Local Pack in its results.
2. Knowledge Graph
On the right side of SERP, the Knowledge Graph is displayed in an individual box. It provides you with factual data based on your search. It will also provide you with links to the authentic website to follow up for more extensive information.
How Your Business Benefit From Knowledge Graph?
Using SERP API’s knowledge graph, you will receive the exact information on the search result page without visiting the website. However, it can affect the websites as there will be fewer CTRs.
Therefore, being featured in organic search results can bring you more traffic. Still, a Knowledge Graph can benefit your business through target keywords. Knowledge Graphs lend authority and credibility to your website.
How To Get Featured?
The Knowledge Graph is displayed only when users search for factual information. Therefore, you need to optimize your website content to answer informational queries.
3. Sitelinks
Another SERP API element, Sitelinks, shows the hyperlinks associated with subpages of the website. It provides users with a smooth navigational experience.
How Your Business Benefit From Sitelinks?
In addition, to provide a uniform user experience, it helps build reputation and trust around your business. With Sitelinks, you can have more space on the search engine results page and, thus, more visibility and traffic.
How To Get Featured?
You can follow the below-mentioned practices to influence the Google SERP API:
- Build your website with well-planned and straightforward navigation.
- Making a visible hierarchy of your page
- Offer a sitemap of your website.
- Make sure there should be no broken links.
4. Featured Snippets
Featured Snippet offers a small summary of the user’s query along with the website link for you to get more detailed information.
How Your Business Benefit From Featured Snippet?
If Google selects your website to display in a Featured Snippet, it will place the posting on the top of organic search results. In other words, your website will be located on the top of the number one ranking website.
The WhatsMySerp SERP API can help you will the analysis of your and your competitor’s website ranking. You can identify what keywords they are using and other techniques. This way, you can improve your website's overall performance and increase your chance of being displayed in the Featured Snippet.
How To Get Featured?
Firstly, you need your website to rank in the top five pages of the search engine result page. Next, you need to find out the potential search queries by the users that rank higher. The last step is to optimize your content in a question-answer format. This is how you can do it:
- Dedicate a separate page for the targeted question.
- Write the question directly as searched by the user.
- Provide an answer in one paragraph.
- Incorporate an FAQ section.
Also check: How to use Google effectively
Final Thoughts
Whether you are new or have an established business on the internet, it is essential to maintain your reputation and visibility among the users. This can only happen when you incorporate SERP with SERP API features to measure and analyze your website’s success rate. We believe this article has provided you with enough information to help your business reach new heights.
