How to use Pinterest for your B2B Marketing Strategy
Initially, Pinterest started as a digital scrapbooking site. The gradual rise in the popularity of this medium has led it to emerge as a popular marketing platform. Since Pinterest is a visual platform, it is easier for brands to illustrate their products or services to their customers. This is especially true in the case of B2B businesses who are often at a loss of how to showcase their business offerings.
If you are a B2B business, you need to realize that Pinterest has immense potential to promote the content that you created and use that to drive better brand recognition. In this article, we will explore how you can leverage Pinterest to drive your business growth.
Work on an Infographics Board
Pinterest is the ideal platform for you to showcase the infographics that you have created over the years. If multiple infographics are relevant to each other, try to have one infographics board to showcase all of it in one go. If you do not have ready-made infographics, try to come up with a few industry-relevant infographics and make a board of them.
Have an Employee Board
If you are proud of your company’s culture and would want to leverage that to attract business, then Pinterest is the perfect platform for you. Here, you can create a board of your employees and give each of them a pin. Alternatively, you can have pins of your employees in action and illustrate the work culture. Such proactive measures help to showcase the workplace bond and go a long way in winning the trust of potential customers.
Come Up with A Board Featuring Your Product
If you are a product-based firm that is looking to advertise itself, try to create a board that features your product. The board can illustrate the features of the product or talk about the things that customers can expect out of it. If it is a new product that does not have any market competition, your product board can also talk about the need for such a product and how it is a market revolution.
Chalk Out a Case Study Board
If your firm has published any case study, you can use Pinterest to illustrate the same. This helps win the trust of potential customers. If you are a novice firm and do not have original case studies, you can create a Pinterest board where you share relevant, interesting case studies. While sharing the case studies of others, ensure that you cite the source and give due credit when necessary.
Create a Board of Blog Posts
When you create a board that illustrates your blogs, restrict the images to the header images from the actual blog page. That way, you establish a brand familiarity and increase your visibility on the platform. To make things simpler for you, ensure that the header image of your blog post is easy to share. If planned, a single header image can be cross-promoted across Twitter, Facebook, and Google Plus in addition to the blog page.
Come Up with A White Paper Board
Over the years, Pinterest has evolved, and today, it is more than just about pictures. As a B2B business, you can leverage this change by creating a board that has all your white papers in one place. That way, the white papers do not get lost at some forsaken corner of your website, and the people who are looking for such content can find it in minutes.
Create a Webinar Board
If your firm organizes a webinar, try to post a recorded version of the same on Pinterest. With video editing tools such as InVideo, you can edit the recorded webinar and do away with the unimportant bits. That way, you create interesting content that is likely to be shared and recommended among your target group. When you create a webinar board, you provide a one-stop solution for potential customers to find all your webinar content. At the same time, having a well-organized webinar collection makes it easier for you and your team to indulge in brainstorming sessions.
Have A Video Board
Not many people know they can easily embed their Vimeo or YouTube videos directly on YouTube. That way, the videos get good publicity, and people who are keen on such content do not have to run heather and sketcher. Since a lot of effort goes into the scripting, filming, and editing of a video, you cannot afford to lose out on the opportunity to promote it on a vibrant platform such as Pinterest.
Come Up with a Board of Email Newsletters
If your firm sends out email newsletters to your customers, you can create a board of email newsletters. Save the email as an image and embed that on a Pinterest board. This is especially useful if the email announces some special offer. Pinterest also allows you the option of saving the email as a PDF and then adding it to your board. For the best results, you may include a prompt asking the viewer to subscribe to your email list for more engaging content.
Leverage Keywords to Improve
Your Google Ranking You will be surprised to learn that boards created on Pinterest have a significantly high Google ranking. To make the most of this, spend time identifying relevant keywords and use the same while naming your boards. Having keywords in the bord name makes it more easily recognizable by search engines. At the same time, pay due attention to the readability of your title. The title of a Pinterest board is what influences the first impression of most people, and careless keyword stuffing will compromise the readability.
With the ten tips discussed above, you now know that Pinterest can be an excellent marketing opportunity for B2B firms. All you need to do is to chalk out your strategy and ensure that you stick to it throughout the marketing journey. As you explore the world of Pinterest marketing, you will gradually identify what works for you and what does not and work your way to business growth.