Rebranding strategies: Simple Ways to Rebrand Your Business
Rebranding a business can be a real game-changer if you get it right. Many businesses start up and don’t quite hit their target market or decide they want to go in a different direction. A company that has been around for a long time could start to look dated in comparison with the competition, so a rebrand can give it new energy and renew customer interest in the brand. If you have decided it is time to rebrand your business, here are some simple ways to go about it.
There are several ways to rebrand your business. Today we are going to discuss five major rebranding strategies which you must consider while rebranding your business.
1. Change Your Company Name
Changing your company name to reflect your new goals can give your business a second chance and a new lease of life. Don’t forget to register the name at Companies House if you are running a limited company and make sure that the name you are changing to is not already being used by a different business to avoid confusion. Having a different brand identity helps you to establish yourself as a unique brand and also reduces the confusion that can be caused by similar names.
2. A New Mission Statement
A new mission statement will give potential customers a good idea of the values of your brand and the audience you are reaching out to. Make sure it is something punchy and to the point and get what you want to say across simply. Set a short and straightforward motto for your company that can be easily understood by the consumers.
3. Hire a Rebranding Company
Choosing a brand design agency such as Ice House Design will take the pressure off you if you want to rebrand. They have over 25 years of industry experience and they offer a personal service that is dedicated to every detail of your rebranding process. This will take the headache out of trying to manage this process for yourself as they can offer you the best advice on rebranding to help you attract new business.
4. Online Presence
If you are rebranding, one of the most important things to consider is your online presence. Redesign your website so that it reflects the new brand perfectly. Think about who you want your target audience to be and design something with them in mind. If it looks good, people will want to use your service. Another important factor is making sure that it is user-friendly and sets out information clearly and simply. While you are rebranding your website, don’t forget your social media too, as you will need to make sure your whole online image reflects your brand.
Get your new name and brand out into the marketplace as quickly as possible. A brand launch can be a great way to do this. Make sure that you reach as many people as possible as quickly as possible to create a buzz around your new brand and to maximize potential sales. Reconsider your advertising strategy so that you reach your new target market effectively rather than trying to rely on the strategy you have always had.
Follow these simple but effective measures and the rebranding of your company does not have to be difficult. You should find that rebranding gives your company new energy and excitement and creates a lot of new business opportunities. I hope this article provided you with a little bit of knowledge on what to consider while rebranding your business. For any queries leave a comment below.