If you are a business looking to make a profit or grow on the online platform, the chances are that you have a website or a webpage. Having a webpage is beneficial as it creates more awareness about your brand and the services you offer. Finding potential customers is also made easier if you have a website they can refer to. Research has suggested that search engines initiate approximately 68% of all online experiences.
In light of this, implanting tools and techniques to develop and grow a business is very important. SEO is a game-changer in this field, as it can help create more traffic and visitors for a website. Implementing the right SEO practices is vital for a website that wants to generate greater traction from audiences and convert them into potential customers. Several experienced agencies like SEO Brisbane experts can help in this field.
Significance of the SEO glossary:
When availing of the services of an SEO expert, many businesses and individuals get confused by the terminology used. The words used in this field have to be understood in a specific context. For an absolute beginner, this might seem like a daunting task without any external help. SEO Brisbane experts can assist individuals and businesses that are struggling. This article intends to explain the most commonly used words when referring to SEO.
1. Search engines
This term has been used multiple times in this article as well and is very common. Search engines are programs that focus on information retrieval, and they search for relevant data from their database to answer questions asked by users. The most common example of search engines is Google, Bingo, Yahoo, etc.
10 blue links refer to the structure or format in which search engines like Google show the results to a user. It refers to those ten genuine results that are displayed in an identical format.
Crawling refers to an important stage in search engines discovering, documenting, and storing information about new web pages. Crawling specifically refers to the first stage in which search engines discover a website.
There are often websites that violate the guidelines of a search engine platform after they have been on it for a while. If they are already registered in the search engine server, removing the page or website is known as de-indexing. As the name suggests, their data needed to be removed from the index of websites under a particular keyword.
5. Featured Snippets
Featured snippets refer to those genuine answer boxes displayed at the top of the Search engine results page when specific queries are asked.
6. Black hat
Black hat refers to those practices and techniques of a website that violates the rules and guidelines of a search engine like Google.
7. White Hat
Stemming from the definition above, it is obvious that white hat refers to those practices that adhere to Google’s guidelines related to quality.
The term organic is often used when referring to SEO, and its meaning differs from the normal context. Organic means gaining a good ranking in the search engines results page using unpaid advertisements instead of paid services.
The abbreviation KPI stands for a key performance indicator. It is a quantifiable value representing the degree to which an activity successfully achieves its final result.
Although many more words are used when referencing SEO, the ones mentioned above are the most common and confusing. Having a rudimentary understanding of them can help an individual or a business navigate in this field. In case any further questions arise, it is advisable to avail the help of SEO Brisbane experts.